The role or significance may be properly discussed under the following heads : –

(i) Significance for Business Persons : 

• It helps in accomplishing their objectives.
• It helps in acquiring the knowledge and letter skills.
• Business persons may go for expansion and diversification of business.
• Get knowledge and feed back information from the middleman & customers
• They may by more emphasis on customer satisfaction.
• Create and maintain better relation with wholesalers, dealers, retailers, and other merchantile intermediaries.
• Easily innovate and develop new product.
• More responsible to the society.
• Optimum utilization of resources in the most effective and efficient way.
• Enjoy a very high societal status.

(ii) Significance for Customers: 

• Helps them to get right the product.
• It ensures satisfaction of the needs of consumers
• It ensures better facilities, better deal and after –sale services.
• Customers also get benefits under loyal customer schemes.
• Customer gets better products and services at lower costs.
• Customer also gets the joy of larger choice.

(iii) Significance for the Society: 

• Members of society get better products and services at reasonable rates.
• Employment Opportunities.
• Better standard of living and quality of life.
• Security and welfare of their old age and raising days.
• Eradicate poverty, disease, ignorance, social evils through social welfare programmes.

(iv) Significance for the Economy : 

• Planned development in the economy.
• Efficient and effective utilization of national resources.
• Ensures regular process of production and distribution of goods and services.
• Increasing national productivity.
• Balanced Regional Development.
• Increase and provide employment opportunities.
• Foreign exchange reserves by way of exports of goods and services.